Together, anything
is possible


How we helped the country’s biggest television and mobile device brands make inroads into non-traditional retail channels, so that even more South Africans could have the opportunity to access potentially life-changing technologies.

Intro


Samsung accounts for close to half of the television sales and more than half of the cellular device market in South Africa. It’s a brand that believes that anything is possible, so it was no surprise that they selected fellow believers, Digital Planet, as their partners to expand their reach and add more value to the lives of their customers through non-traditional marketing channels.

The Challenge


Most large brands make their bread and butter by focussing on sales through traditional retail channels. Ever the innovator, Samsung decided to take a new approach to expanding their market share and needed help from Digital Planet to unlock sales through financial credit channels, including network providers.

The Solution


It was a real team effort and the partnership between Samsung and Digital Planet activated the demand for devices through credit by delivering a full-service solution to enable the creation of new channels.

We helped with everything: negotiating the relationships with credit and network providers; procurement through Samsung; and end-user fulfilment that included warehousing, delivery, order management and after-sales service.

The objectives


To develop a product offering that projects the core values of technology enrichment, i.e.:


Services Offered



1

Procurement of Samsung TV products (some of Samsung's clients only pay for the product upon successful delivery to the end consumer)

2

Order management through unique online or physical voucher solutions

3

Client-address verification before delivery

4

TV licence verification

5

Full warehousing of all products

6

Courier management and end-consumer delivery facilitation

7

Call centre for all product and delivery queries

8

Technical support desk

9

Product warranty and management of all aftersales

10

Full 360-degree product and customer support

The Results


The relationship has been such a win that our partnership with Samsung has been going strong for the past two years – and counting. Together we delivered on all stated objectives and created new channels together, enriching South African lives with improved access to technology as a result.

Launch Result

  • We created access to technology by expanding three non-traditional cellular 100%
  • We further enabled access to technology through two large non-traditional credit channels for Samsung’s TV and mobile division 100%
  • We facilitated the moving of thousands of TV units through cellular combo campaigns across multiple channels months of launch100%