The guys were so committed to their dream of becoming the country’s Amazon equivalent, that they sold their company, Running Computers in 1999 to concentrate on Digital Planet full time.

One day, they asked, “What if other people need ecommerce sites and tech sales channels managed on their behalf? And what if we could help more people get their hands on technology?”

This prompted a quick pivot after which they realised that other, more established companies could benefit from having their own e-commerce sites developed. And the main businesses that were investing in online sales platforms at the time were banks like FNB (who asked us to be their first Ebucks partner) and Standard Bank (we partnered with Blue Bean) and insurance companies like Discovery (Vitality). All of these became Digital Planet’s clients and many are partners to this day.

Eventually, the services side of the business was growing really fast and they decided to leave  their own online retail arm to focus on building channels for big clients who wanted to enter the e-commerce space. Because the team realised that Digital Planet’s true value lies in being a B2B2C enabler for big businesses like banks and telcos. Basically, helping others creating a sales channel online and managing the process on their behalf.

It was a decision that ended-up creating what the business is today.

From pressing click on the screen to ding-dong at the door, Digital Planet still manages the entire process: from the call centres to the product lifecycle, customer journey and deliveries on the client’s behalf. And all these offerings are structured to make sure that Digital Planet adds value to the end-consumer by building in services or products that will make their world better.