Nedbank Case Study
We built a channel that helped Nedbank’s clients see money differently
How we helped South Africa’s green bank deliver on their awesome rewards programmes.
Intro
Nedbank serves over 8 million people across the continent and is well known for being an African bank with an ethos of giving value back to their clients. They needed a partner to help them bring their Greenbacks and AMEX rewards programmes to life.
The Challenge
Nedbank needed a solution that accelerated their speed to market and a partner who could give their clients instant access to a world of awesome technology products, as well as manage a rewards redemption ecommerce system and subsequent fulfilment process.
The Solution
The Digital Planet team kicked into gear and worked closely with Nedbank to build an ecommerce channel for their Greenbacks and AMEX membership rewards brands.
We developed and implemented an integrated process, from procurement to delivery, servicing, customer queries and warranty fulfilment. This, along with a strategic marketing effort, was instrumental in growing the channel.
The objectives
To develop a product offering that projects the core values of technology enrichment, i.e.:
1
Develop a product offering that projects the consumer value of ecommerce enrichment and accessibility
2
Ensure a full understanding of the value proposition
3
Increase new client attraction and client retention while showing a positive impact on revenue and growth for Nedbank Rewards
Services Offered
1
Product procurement
2
Stock supply and management
3
Order management (API into Digital Planet’s order management system)
4
Client-address verification before delivery
The Results