HP Shop Online recently underwent a complete site facelift. With a 47% YOY increase in sales and 37% more visitors to the website within two months

Firstly let's look at market saturation and opportunities. In South Africa in 2013 we saw 3% of all the Internet users shop online. This figure is expected to grow 30% in 2014 which equates to about R5.5-billion in revenue

During 2013 we have seen a significant increase in the adoption of e-commerce in South Africa. This is evident by the fact that when watching prime-time television or massive sports events, the commercial breaks feature Kalahari, Takealot and OLX

2013 has seen a growing number of consumers look to purchase their favourite brands and goods online. Big players like Kalahari and Takealot have dedicated much of their advertising budget to TV and above-the-line promotions, which has resulted in a massive uptake that bodes well for online sales in general.

Nashua Mobile, a wholly-owned subsidiary of JSE-listed Reunert, has launched a new e-commerce website which will enable customers to handpick the latest mobile devices, gadgets and accessories and have them delivered anywhere in South Africa free of charge.