Digital Planet reckons it started selling electronic goods online about 10 years too early. Now, it believes, is the right time to stop. The Johannesburg company isn’t pulling out of the e-commerce business. Far from it. It’s focusing on developing and managing online retailing businesses on behalf of other companies.
For companies that are investigating the feasibility of having an online store, whether it is for the consumers or their distribution channel, they will always run into a few familiar barriers to being great. Don’t be fooled into believing that you need to spend huge amounts on technology and the rest will happen. The technology is the easy part of e-Commerce and it is rapidly becoming commoditised.
E-Commerce has been around for quite some time, however only recently has it started to explode onto the South African scene. In the last few years, Woolworths, Pick n Pay, ToysRus and numerous other retailers have become available online not to mention the new purely online stores such as Yuppiechef, Takealot and Wantitall.
Nashua Mobile, a wholly-owned subsidiary of JSE-listed Reunert, has launched a new e-commerce website which will enable customers to handpick the latest mobile devices, gadgets and accessories and have them delivered anywhere in South Africa free of charge.
2013 has seen a growing number of consumers look to purchase their favourite brands and goods online. Big players like Kalahari and Takealot have dedicated much of their advertising budget to TV and above-the-line promotions, which has resulted in a massive uptake that bodes well for online sales in general.