During 2013 we have seen a significant increase in the adoption of e-commerce in South Africa. This is evident by the fact that when watching prime-time television or massive sports events, the commercial breaks feature Kalahari, Takealot and OLX
Firstly let's look at market saturation and opportunities. In South Africa in 2013 we saw 3% of all the Internet users shop online. This figure is expected to grow 30% in 2014 which equates to about R5.5-billion in revenue
Ease of use and inconvinience are driving more and more shoppers to thier mobile devices. You cant ignore the benefits this technilogy will bring to your bottom line...